PRE-PRODUCTION
Having all information to decide on product structure and features are critical. That is why we start with business goals, user interviews and competitor analysis. The result is a document with wireframes, behaviour description, references and estimates.
PRODUCTION
Guided by the concept document, the team produces detailed design and behaviour of each feature, code, art, music and other elements of the interactive product. Iterative, agile workflow and continuous testing improve initial assumptions.
POST-RELEASE
Our app developers continue their work after the global release. Through cycles of user acquisition and data analysis, we optimize product performance. Regular content updates are released to improve user retention.